Corporate Diversity: Swiss Graphic Design by Geigy

“The design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design, in the 1950s and 1960s. The open-minded corporate culture of the chemical company in Basel combined product and company advertising in an exemplary way. The resulting works reveal a modernist formal idiom without being indebted to a specific, formulaic look.”

Great book covering the output of Swiss design studio Geigy from 1940-1970. Tricky to come across during the last few months, its now available again from
You Work For Them.

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