“The design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design, in the 1950s and 1960s. The open-minded corporate culture of the chemical company in Basel combined product and company advertising in an exemplary way. The resulting works reveal a modernist formal idiom without being indebted to a specific, formulaic look.”
Great book covering the output of Swiss design studio Geigy from 1940-1970. Tricky to come across during the last few months, its now available again from
You Work For Them.
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